Eric Mogensen | MOGIE
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Experience

Summary

As a fifth generation artist, I grew up around artists and I believe good design is the end result of good thinking. I have a passion for the arts where I blend technical skills, creativity and client insights to create experiences with a customer first mindset. I have 10+ years creating and leading design teams to help solve problems for customers by relying on my history in UI design, web development, art direction and integrated marketing campaigns.

Experience

Senior Creative Designer at Grainger (2018 - 2024)

  • Collaborate with Marketing Ops to streamline creative processes and execution.

  • Tailor creative work to channel and audience, focusing on funnel stages.

  • Emotionally connect with core customers and industries through imagery and language.

  • Ensure consistent framework across topics.

  • Evolve brand elements in line with guidelines and campaign objectives.

  • Implement new creative principles to enhance synergy between teams and partners.

  • Utilize testing and measurement to optimize effectiveness.

  • Upscale teams on new technologies and trends.

  • Analyze the effectiveness of industry-specific creative to inform future strategies and optimizations.

Creative Manager at Grainger (2016 - 2018)

  • Collaborated closely with Creative Director to oversee creative production across marketing channels, emphasizing collaboration and new technologies.

  • Managed fast-paced design, copy, and content development for multi-channel marketing.

  • Led and mentored a team of writers, designers, and developers, focusing on collaboration, brainstorming, and upskilling.

  • Built internal creative capabilities, enhancing agency partnerships to drive brand results effectively.

  • Project-managed photo shoot productions, strategically focusing on product branding for valued consumer segments.

  • Directed creative aspects of Grainger’s NASCAR sponsorship program, ensuring alignment with brand messaging and audience objectives.

Web Designer/Developer at Grainger (2012 - 2016)

  • Lead design, development, and quality assurance for company websites, email campaigns, and online promotions, maintaining brand consistency.

  • Collaborated across teams to enhance site user experience and implement new functionalities.

  • Drove innovation in e-Marketing strategies and processes, focusing on collaborative channels and team upscaling.

  • Identified and pursued e-commerce opportunities to enhance customer satisfaction.

  • Contributed to campaign strategy and optimization to meet online customer needs.

  • Enhanced website user experience, increasing conversion rates, and revenue through cross-functional efforts.

Lead Interaction Designer at TravelClick (2008 - 2012)

  • Collaborated with Senior Project Management team to design custom and template solutions for scaling various display advertising products, encompassing rich media, remarketing, and behavioral ads.

  • Achieved significant success: Within less than a year post-launch, the display remarketing product generated over $7 million internationally, showcasing the effectiveness of our solutions.

  • Managed internal and external design teams, serving as a liaison with third-party product developers, and maintaining oversight of day-to-day workflow to ensure seamless operations.

  • Developed overall designs for media products and landing pages, adhering rigorously to HCI standards, ensuring optimal user experiences.

  • Created mobile-optimized websites for hoteliers utilizing our in-house CMS platform, catering to the evolving needs of the hospitality industry worldwide.

Web Designer at D&B Marketing (2003 - 2006)

  • Conceptualized, designed, and developed responsive websites for a diverse range of clients in various industries, ensuring alignment with brand identity, target audience, and marketing objectives.

  • Collaborated closely with cross-functional teams including copywriters, developers, and project managers to translate client requirements into visually compelling digital solutions, utilizing tools such as Adobe Photoshop, Illustrator, Dreamweaver, Joomla, and Drupal.

  • Implemented best practices in user experience (UX) design, usability, and accessibility to enhance website functionality and user engagement.

  • Conducted thorough testing and troubleshooting across multiple browsers and devices to ensure optimal performance and compatibility.

  • Stayed current on emerging trends, technologies, and design principles to continually elevate the agency’s digital capabilities and deliver innovative solutions to clients.

  • Designed websites through a full-service 360 agency approach, helping to establish and develop on-brand design solutions across a variety of channels including strategy, design, brand identity, ad campaigns, brochures, and environmental graphics.

UI/UX Designer at CommonMan Tech (2006 - 2008)

  • Customer Acquisition: Successfully acquired 40 new customers within the first year through targeted online advertising campaigns, referral programs, and partnerships with complementary businesses.

  • Revenue Growth: Achieved a 20% increase in monthly recurring revenue (MRR) over the two years by upselling existing customers on premium features and launching a new tier of subscription plans tailored for enterprise clients.

  • Startup Success Story: Grew business tenfold specializing in custom web application development, website design, software consulting, and application integration.

  • Designed client websites across diverse business verticals, from real estate to education, ensuring optimal user experiences.

  • Collaborated with stakeholders, clients, and development teams to define, conceptualize, and validate user experiences for both internal and external users.

  • Conducted comprehensive Usability/Quality Assurance testing to ensure browser compatibility across various interfaces.

UI Designer at Interest.com (BankRate) (2001 - 2003)

  • Collaborated with designers, developers, and managed a wide variety of cross-media projects involving branding, illustrations, and UI design for the financial and real estate vertical.

  • Contributed to the marketing initiatives to increase online traffic to Interest.com from 1,000 to 1 million monthly unique visitors, in less than one year.

  • Developed and launched high-impact websites while maintaining and re-designing existing sites to create additional market exposure.


Education

Southern Illinois University, Carbondale Bachelor of Fine Arts, Design and Visual Communications