Design Thinking Approach, Wireframe, Design
ART DIRECTION
In-house: W.W. Grainger
Looking to establish a playbook for Emergency Response / Recover marketing support demonstrating a thoughtful and consistent message showing our customers that Grainger has their back during times of need. Playbook includes an internal activation plan to inform/activate manual processes quickly.
1.Response – Immediate response message and template assets for impacted areas
2.Recover – Shift focus/tone of messaging to how to recover / clean up from recent . Opportunity to reinforce partnership with Red Cross and any of the way we are helping impacting communities
