KnowHow Redesign Project
At Grainger, I led the redesign of the KnowHow web presence to enhance user experience and support our content marketing strategy. This initiative focused on simplifying content taxonomy, reducing bounce rates and creating ad space for suppliers.
https://www.grainger.com/know-how
Key Contributions:
Vision and Direction: Guided the team in creating a magazine-style website with a blend of informative and entertaining content.
Design Leadership: Directed the development of new templates and guidelines for upper-funnel and mid-funnel content.
Team Collaboration: Coordinated with cross-functional teams, facilitating kick-off calls and ensuring smooth content migration.
Quality Assurance: Oversaw testing and refinement to deliver a user-friendly and engaging platform.
Outcome:
The redesigned KnowHow platform offers improved content discovery and increased click-through rates, reflecting our strategic goals and fostering team collaboration.