Eric Mogensen | MOGIE
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Grainger Photography

Grainger Photo Shoot Coordination

I’ve helped play a crucial role in coordinating and guiding photo shoots for Grainger, collaborating with an outside agency to ensure we capture high-quality, impactful images. My contributions involve detailed preparation and strategic planning to meet the diverse needs of our industrial-focused brand. Key aspects of my capabilities include:

  • Strategic Planning: Collaborate with the agency to determine the types of photos needed, ensuring they align with our industrial themes and can be leveraged across various industries. This involves thorough preparation and a clear vision for each shoot.

  • Location Scouting: Identify and select optimal locations for photo shoots, considering factors such as accessibility, relevance to our brand, and the potential for capturing compelling images. I ensure each location supports the intended visual narrative.

  • Model Selection: Provide input on the selection of models, focusing on diversity and relevance to our target audience. This ensures that our photos are relatable and resonate with a broad spectrum of clients.

  • Shot Composition: Guide the agency on specific shots and compositions, including positioning within the location and key elements to highlight. This attention to detail helps produce images that effectively convey our brand's message.

  • Preparation and Coordination: Prepare detailed briefs and shot lists to streamline the photo shoot process, ensuring all stakeholders are aligned and the shoot runs smoothly. This includes coordinating with internal teams to gather necessary inputs and approvals.

  • Industrial Focus: Maintain a clear focus on industrial themes, ensuring that all photos reflect the environments and scenarios relevant to our diverse customer base. This thematic consistency strengthens our brand identity.

  • Collaboration and Feedback: Work closely with the agency and internal teams to review and provide feedback on photos, ensuring they meet our quality standards and marketing objectives. This iterative process helps refine the final outputs.

Through detailed planning, strategic collaboration, and a commitment to excellence, I have helped elevate Grainger's visual content, ensuring our photo shoots effectively support our marketing goals and resonate with our audience.